SLANDER

Updated August 16, 2024

Slander – a type of defamatory statement

In plain language: Slander is when someone verbally says something false and damaging about another person. Think of it like spreading harmful rumors that can hurt someone's reputation. 

Technical definition: In the context of insurance, slander refers to a type of defamation characterized by the oral communication of false statements that damage a person's reputation. Slander is typically encountered in General Liability insurance under the "Personal and Advertising Injury" coverage part. Slander, along with libel- its written counterpart, are covered under the standard ISO Commercial General Liability (CGL) Policy. 

Imagine a customer of your agency spreading false rumors about your practices, which maligns your reputation. This situation involves slander, a serious issue that insurance covers. 

TL;DR

    Slander is the act of verbally spreading damaging false information about another. 
    It matters because it can lead not only reputational damage but also financial loss if it prompts a lawsuit. 
    A common mistake is to overlook slander in coverage discussions since it’s less tangible than physical damages. 
    To avoid unpleasant surprises, ensure that clients are aware of what slander is and how it is covered in their policy. 

What Is Slander in Insurance?

In the realm of insurance, particularly under the umbrella of General Liability, slander comes under the 'Personal and Advertising Injury' coverage. This protection covers the insured against surrounding claims where someone sues them due to the harm caused by slander, direct or indirect. However, the slander must be unintentional for the insurance coverage to kick in, as intentional acts are excluded. 

Slander exists to shield individuals, businesses, and organizations from the financial turmoil that can arise from such claims. It's a rival to physical injuries or damages since its impact is not on the tangible but equally important aspect — reputation. 

Agencies should understand that slander differs from libel: the former involves spoken false statements, while the latter is about written or published ones. This distinction is crucial for handling claims pertaining to defamation of character. 

Key Related Terms to Know

    Defamation: A false statement that harms the reputation of an individual, business, or product. 
    Libel: The act of creating a false written or published statement damaging the reputation of another person. 
    Misrepresentation: Providing misleading or false information intending to deceive. 
    Tort Liability: Legal responsibility imposed on a party for harm caused to another. 

Common Questions About Slander

How can validate a claim of slander? 

To claim slander, the accused must prove that the statement was false, harmful, communicated to a third party, and made negligently, at the very least. This is generally referred to as the burden of proof in defamation law. 

What is the difference between slander and libel? 

Slander and libel are both forms of defamation, but they differ in their medium of delivery. Slander is a spoken false and damaging statement, while libel involves the same, but in written or published format. 

Is there insurance that covers slander? 

General Liability insurance typically provides coverage against claims for slander under the 'Personal and Advertising Injury' coverage part. However, the policyholder must not have intentionally made the false statement. 

How does a slander claim impact an insured? 

A slander claim can result in legal fees, potential settlement costs, and reputational harm – all of which have a monetary impact. Bad publicity from such a claim could also lead to loss in business. 

Slander vs. Libel

Slander and libel are often confused for each other. Here's how to distinguish them: 
 

Comparison Area 

Slander 

Libel 

  

Primary use case 

Spoken defamatory statements 

Written defamatory statements 

Coverage / concept type 

Personal and Advertising Injury under General Liability 

Personal and Advertising Injury under General Liability 

Typical exclusions 

Intentional falsehoods 

Intentional falsehoods 

Who is most affected by errors 

Anybody could be affected, but businesses might have more at stake 

Same as "slander" 

Common mistakes 

Confusing slander (spoken) for libel (written) 

Confusing libel (written) for slander (spoken) 

Real Claim Examples Involving Slander

Scenario 1: Let's assume a successful restaurant owner, Derek Andersen, hears another competitor restaurant owner making false statements about him using expired ingredients. These false remarks can lead to the loss of business and client trust. Here, Derek Andersen can file a slander claim under his General Liability policy. 

Scenario 2: A local politician falsely accuses a business of unethical practices during a fundraising event. The rumors circulate, hurting the firm's reputation and sales, leading the business to file a slander claim under its insurance policy. 

Scenario 3: A real estate agent falsely tells potential buyers that a property is haunted to discourage them from buying it. The seller loses potential buyers and seeks damages for this slander, claiming insurance for the financial loss incurred. 

Limitations and Common Mistakes

    It's a mistake to assume all types of slander are covered. If the slander-act was performed intentionally, it might not be covered. 
    Assuming that slander policies will cover any degree of damage caused is incorrect. 
    Agencies must go through the terms of the policy to check the cap value for coverage. 
    When dealing with "he said, she said" cases, the lack of physical evidence can be tricky. 

How to Explain Slander to Clients

Personal Lines client "Slander insurance covers you when someone sues you for saying something that was harmful but not true about that person. Just remember, it will not cover you if you knowingly spread false information." 

Small Business owner "Worried about the cost if someone accuses you of verbally damaging their reputation? Your General Liability insurance includes "Personal and Advertising injury" that covers unintentional slander." 

CFO or Risk Manager “Slander, a form of defamation, is covered under our General Liability policy’s ‘Personal and Advertising Injury’ segment. It safeguards our firm from claims where someone sues for harm due to false statements we might’ve unintentionally voiced.” 

Coverage knowledge your team can actually use.

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